CAPABILITIES

 Understand what people think, feel and do — and the needs and motivations that shape their behaviour.

Areas may include:

• Customer needs, attitudes & behaviours
• Segmentation & profiling
• Customer journeys & experience
• Decision-making & behavioural drivers
• Customer satisfaction & feedback

Understand your market, competitors and emerging opportunities to inform strategic and commercial decisions.

Areas may include:

• Market & opportunity assessment
• Competitive analysis
• Trend & emerging-needs analysis
• Brand positioning
• New product & proposition development
• Concept testing

 Build evidence to understand whether an initiative is working, how audiences respond, and where improvements can be made.

Areas may include:

• Campaign & communications evaluation
• Programme & initiative evaluation
• Event evaluation
• Customer & stakeholder feedback
• Pre- & post-activity assessment
• Qualitative & quantitative research

Insight can play an important role beyond commercial decision-making. We apply research and behavioural insight to help organisations understand audiences, stakeholders and the environments in which programmes and initiatives operate.

Areas may include:

• Audience and stakeholder understanding 
• Programme and initiative evaluation 
• Behavioural barriers and drivers 
• Volunteer, donor or participant understanding 
• Outreach and engagement 
• Market and environmental assessment

 Research is most valuable when it helps organisations decide what to do next. We translate evidence into clear implications and practical recommendations for strategy, communications and implementation.

This may include:

• Identifying barriers & opportunities
• Translating findings into implications
• Prioritising opportunities
• Developing customer or audience strategies
• Practical recommendations

 You do not need to arrive with a fully developed research brief.

If you have a business question, challenge or decision that you are trying to resolve, we can work with you to clarify the question and determine what evidence would be most useful.