Services

We work with businesses to understand their existing and potential customers' needs, wants, attitudes, behaviour, and perceptions towards the brand.

Some sample areas include: 

• Customer profiling/ segmentation
• Consumer attitudes & behaviour 
• Customer satisfaction
• Market entry analysis 
• New product development & concept testing 

Do you know where your brand stands among the competition in the market? Do you know what drives your customers in your sector? We help brands to identify growth opportunities and gaps, which feed into business development and marketing strategies.

Some sample areas include:

• Brand equity 
• Brand positioning 
• Competition analysis 
• Marketing strategy development 

Research should not be limited to commercial brands, Monogram believes in helping non-profit organisations to optimise their campaigns and outreach strategies, through better understanding of the environment and customers. 

 Some sample areas include: 

• Campaign effectiveness/ Event evaluation 
• Customer understanding (e.g. volunteers, donors) 
• Market assessment & competitor analysis 

Customers is key to small shops, be it F&B or retail. However, most do not have large budget for customer and competitor research, depending solely on experience and 'intuition'. Monogram may be able to provide some affordable but effective ways to elevate your small stores to a notch above your close competitors. 

Some sample areas include: 

• Shop front design
• Menu design
• Customer flow & shopper experience 
• Satisfaction & feedback towards product 

  With the unique nature of every business, there will always be other questions that you face at different stage of your business.  

 Talk to us today with your business concern, to find out how we can help you to unlock the insights. 

Not to worry if you do not have experience writing a brief, or do not have a detailed brief available, we can hear you out and assist you in crafting the business question.